1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide directly to us, such as when you:

• Fill out contact forms on our website
• Subscribe to our newsletter or services
• Request a consultation or quote
• Communicate with us via email, phone, or other channels
• Engage us for digital marketing services
• Provide payment information for services rendered

1.2 Usage Data and Tracking Information

We automatically collect certain information when you visit our website, including:

• IP Address: Your internet protocol address for connection and location purposes
• Browser Information: Type, version, and language preferences
• Device Information: Hardware model, operating system, mobile network information, and unique device identifiers
• Pages Visited: URLs of pages accessed, time spent on each page, referral sources
• Interaction Data: Links clicked, forms submitted, and user engagement patterns
• Location Data: General geographic location based on IP address (not precise GPS)

1.3 Analytics and Tracking Technologies

We use the following tracking technologies to collect usage data:

• Google Analytics: Collects data including IP addresses, browser type, device information, pages visited, and user behavior patterns to analyze website performance and user experience
• Meta Pixel (Facebook Pixel): Implemented to track website visitors, their actions, and conversions for purposes of lead qualification, audience analysis, and advertising retargeting
• Google Tag Manager and Google Tags: Used to collect data on website interactions, conversions, and user behavior for performance analysis and advertising purposes

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our digital marketing services and website
• Process transactions and send related information for services rendered
• Send you technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and service requests
• Communicate with you about products, services, and marketing offers
• Monitor, analyze, and improve website functionality, user experience, and service quality
• Lead Qualification: Identify and qualify potential clients for our digital marketing services
• Website Performance Analysis: Analyze traffic patterns, user engagement, and content effectiveness
• Retargeting and Custom Audience Creation: Build targeted advertising audiences and retargeting lists for use on advertising platforms
• Detect, prevent, and address fraud, abuse, and security incidents
• Comply with legal and regulatory obligations

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy:

• With service providers who assist us in operating our website, providing services, and conducting business operations
• When required by law, court order, or regulatory authority
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, bankruptcy, or sale of assets or business

3.1 Sharing with Third-Party Advertising Platforms

Exception to Data Sharing Restrictions: Your data is shared with third-party advertising platforms solely for the purpose of performing professional digital marketing services. Specifically, we share usage data and conversion information with:

• Google Ads Platform: For campaign management, audience targeting, conversion tracking, and campaign optimization
• Meta/Facebook Ads Platform: For audience creation, retargeting campaigns, lead generation, and performance analysis
• Other advertising platforms: As necessary to deliver the digital marketing services you have engaged us to perform

This sharing is essential to provide you with effective digital marketing services and is performed under strict data processing agreements that require these platforms to maintain confidentiality and use data only for the specified purposes.

4. Data Security

We implement industry-standard security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure data storage with access controls
• Regular security audits and updates
• Restricted access to personal information on a need-to-know basis

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information. You acknowledge that security risks exist and transmission of data is at your own risk.

5. Cookies and Tracking

5.1 What Are Cookies?

Cookies are small text files stored on your device. We use cookies and similar tracking technologies to track activity on our website, retain certain information, and enhance your user experience.

5.2 Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled without affecting site functionality:

• Session authentication cookies
• Security and fraud prevention cookies
• Form submission and navigation cookies
• Accessibility and user preference cookies

5.3 Analytical and Marketing Cookies

These cookies are used to analyze website performance and user behavior. You may opt-out of these cookies:

• Google Analytics Cookies: Track user behavior, page views, traffic sources, and engagement metrics
• Meta Pixel Cookies: Track conversions, create audiences, and enable retargeting for advertising
• Google Tag Manager Cookies: Monitor website interactions and conversion events
• Third-party advertising cookies: Display targeted advertisements based on browsing behavior

5.4 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect website functionality. You can also opt-out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

6. Your Rights

You have the following rights regarding your personal information:

• Access and receive a copy of your personal information
• Rectify or correct inaccurate personal information
• Request deletion of your personal information (right to be forgotten)
• Object to processing of your personal information
• Request restriction of processing of your personal information
• Request data portability (receive your data in a structured format)
• Withdraw consent at any time

6.1 How to Exercise Your Rights

To exercise any of these rights, you must submit a written request to our contact email address. We will respond to your request within 30 days of receipt. Requests must include:

• Your full name and email address
• Specific description of your request
• Any relevant information to help us identify your personal data
• Copy of a valid government-issued ID for verification purposes

Please send requests to: contact@souravlabs.com

Note: We may request additional information to verify your identity before processing your request. We may also deny requests that are unreasonable, frivolous, or otherwise not permitted by applicable law.

7. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete such information and terminate the child’s account.

Parents or guardians who believe their child has provided personal information to us should contact us immediately at contact@souravlabs.com.

8. International Data Transfer

Global Cloud Infrastructure: Your personal data may be transferred to, stored in, and processed on servers located outside of India, including in countries that may not have the same level of data protection as provided in India. By using our website and services, you consent to the transfer of your personal information to countries outside India for processing.

We use globally distributed cloud servers managed by third-party infrastructure providers to ensure service reliability, performance optimization, and data backup. These providers are bound by strict data processing agreements that require them to maintain the confidentiality and security of your information.

We implement appropriate safeguards, including encryption and contractual protections, to ensure your personal information remains secure during international transfer.

9. Third-Party Links and Services

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites before providing your personal information. Your use of third-party services is subject to their terms and privacy policies, not ours.

10. Data Retention

We retain your personal information for the duration necessary to provide our services and fulfill the purposes outlined in this policy. Retention periods may vary depending on the type of information and the purpose:

• Client information: Retained for the duration of service engagement plus 7 years for legal and tax compliance
• Website analytics data: Retained for up to 2 years
• Inquiry and contact form data: Retained for up to 3 years
• Legal and compliance records: Retained as required by applicable law

Upon request, we will delete your personal information unless we are required to retain it by law.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page
• Updating the “Last updated” date at the top of this policy
• Sending you an email notification if the changes are material

Your continued use of the website following the posting of revised Privacy Policy means that you accept and agree to the changes. We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Disclaimer and Limitation of Liability

While we strive to protect your personal information, we cannot guarantee 100% security. By using our website, you assume the risk that your personal information may be accessed by unauthorized third parties. We are not liable for any unauthorized disclosure of personal information not caused by our negligence or intentional misconduct.